Technology was meant to set brands free. To give control back to the creators, the innovators, the businesses built on originality. Instead, it’s done the opposite.
The very systems designed to support growth have become the chains that hold brands back. Marketplaces, platforms, and third-party solutions demand more—more data, more margins, more power—while giving less. The result? Founders become dependent. Margins shrink. The brands that built the industry become collateral damage, while the investors and platforms take the upside.
At Almond Labs, we believe in a different way. We are independent. Built by Studio Almond and focused on lifestyle brands who refuse to be boxed in.
We built Roadmap, our no-code Shopify toolkit, because we saw how brands were being held back. Instead of one-off fixes and expensive custom development, we develop solutions that work across businesses—so brands can access high-performance features without the overhead.
We consult because we know that technology alone isn’t enough. Success comes from strategy, from insights, from a partner who sees beyond the build to what really drives growth.
Now, we’re launching Cassi—a Buy Back & Consignment platform designed to help brands own their resale market. Instead of watching third-party marketplaces take control, brands can reclaim their secondhand economy, keep customers engaged, and build resale into their own ecosystem—on their terms.
At Almond Labs, we create tools, not traps. Systems designed to give brands more control, not less. Growth that benefits the owners, not the investors. The future of e-commerce should belong to the brands who built it.
Technology is only as good as it's implementation, and the ethos behind it.
Welcome.
Alex Murton
Co-Founder @ Almond Labs & Studio Almond
Almond Labs products are designed, built, and backed by Studio Almond. Copyright © Studio Almond. All rights reserved.